Between Jul and September, beauty prices in Australia saw notable price increases across categories:
- Across Bath & Body, Fragrance, Skincare, Haircare, and Makeup, average price increase was +5.6% in Q3 2025.
- Over 380+ products (SKUs) from 36 brands showed upward movement, with Bath & Body and Skincare leading the push.
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Avg. Change and Number of Products Impact:
| Category |
Avg. Change |
Number of Products |
| Bath & Body |
+7.4% |
24 |
| Fragrance |
+7.1% |
30 |
| Skincare |
+7.1% |
92 |
| Haircare |
+5.0% |
79 |
| Makeup |
+4.9% |
156 |
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Category Insights:
- Bath & Body accelerated the most in relative terms (driven by Body Treatments +12.5%).
- Skincare sustained broad-based increases across treatments, sets, and cleansers.
- Makeup was steady but still edged up nearly +5%.
- Fragrance inflation remained strong at +7.1%, balanced across men’s and women’s lines.
Subcategory Highlights
Top movers at the subcategory level:
- Body Treatments: +12.5% (niche but sharpest lift)
- Skincare Sets: +11.0% (bundled kits became noticeably more expensive)
- Bath & Shower: +8.4% (core bath staples trending higher)
- Men’s Fragrance: +8.0%
- Face Makeup: +7.8% (foundation, powders)
- Masks & Treatments: +7.7%
- Cleansers & Exfoliators: +6.7%
Key insights:
- Niche and “clinical” brands were most aggressive with price hikes.