Headline:
- Over 70+ products (SKUs) from 5 brands showed upward movement, with fragrance driving the push.
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Avg. Change and Number of Products Impact:
| Category |
Avg. Change |
Number of Products |
| Fragrance |
+4.2% |
73 |
| Haircare |
+4.0% |
2 |
| Makeup |
+1.0% |
2 |
| </aside> |
|
|
Category Insights:
- Fragrance (+4.2%) was the main driver, with the largest product base (73 items).
- Haircare (+4.0%) also moved up, though only 2 unique products tracked.
- Makeup had a small uplift (+1%), again only 2 products.
Brand Highlights:
<aside>
| Brand |
Avg. Change |
Products |
| Armani Beauty |
+4.7% |
46 |
| Amika |
+4.0% |
2 |
| Yves Saint Laurent |
+3.2% |
16 |
| Valentino |
+2.7% |
7 |
| Prada |
+2.2% |
6 |
| </aside> |
|
|
Subcategory Highlights:
Top movers at the subcategory level:
- Unisex Fragrance: +7.6% (14 products) → the strongest mover
- Shampoo & Conditioner: +4.0% (2 products)
- Women’s Fragrance: +3.8% (46 products)
- Men’s Fragrance: +2.8% (22 products)
- Face Makeup: +1.0% (2 products)
Key insights:
- Niche and “clinical” brands were most aggressive with price hikes.
- Established giants like Estée Lauder and Clinique took a conservative stance.
- Treatments, serums, and high-efficacy products drove the largest category-level increases.