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Between June and September, beauty prices in Australia saw notable price increases across categories:

▪️Skincare: +7.9% (led by treatments & actives)

▪️Haircare: +6.8% (driven by treatments & shampoos)

▪️Makeup: +7.2% (complexion & lip products led the way)

▪️Fragrance: +6.1% (niche houses raised the most)

▪️Bath & Body: +7.6% (premiumization of everyday body care)

Key insights:

1. Niche and “clinical” brands were most aggressive with price hikes.
2. Established giants like Estée Lauder and Clinique took a conservative stance.
3. Treatments, serums, and high-efficacy products drove the largest category-level increases. </aside>

If you’d like to have the SKU-level details of price increases of the above analysis, which includes all mentioned categories and brands, please click here to buy, receive an email with a Dropbox link to download the file immediately after purchase, the file will be updated until 30 Sep 2025.

Excerpts of the report:

🔎 What’s Inside the Report

• Comprehensive coverage: Skincare, makeup, fragrance, haircare, and bath & body
• SKU-level detail: Every tracked product, including size/variant, old price, new price, and % change
• Brand & category analysis: Old price, new price, % changes broken down by category, subcategory, and brand

📊 How You Can Use This Report

• Competitive intelligence → Benchmark your brand against leading players in Sephora Australia