Between Jul and September, beauty prices in Hong Kong saw notable price increases across categories:
- Average price change: +3.7% in Q3 2025.
- 24 brands adjusted prices across 170+ SKUs.
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Avg. Change and Number of Products Impact:
| Category |
Avg. Change |
Unique Products |
| Makeup |
+7.1% |
30 |
| Fragrance |
+4.9% |
29 |
| Haircare |
+3.3% |
35 |
| Bath & Body |
+2.9% |
8 |
| Skincare |
+2.4% |
72 |
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Category Insights:
- Makeup was the strongest mover (+7.1%), especially face, lip, and eye categories.
- Fragrance also performed strongly (+4.9%), led by women’s fragrance (+5.5%).
- Skincare was subdued (+2.4%), with some brands even cutting prices.
Subcategory Highlights
Top movers at the subcategory level:
- Makeup Remover: +8.0%
- Face Makeup: +7.9%
- Lip Makeup: +7.1%
- Eye Makeup: +6.2%
- Women’s Fragrance: +5.5%
- Bath & Body Grooming: +5.0%
- Shampoo & Conditioner: +4.7%
- Masks & Treatments: +4.5%
Brand Highlights:
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Top movers at the brand level:
| Brand |
Avg. Change |
Number of Products |
| Huda Beauty |
+8.3% |
18 |
| LANEIGE |
+8.0% |
1 |
| Caudalie |
+8.0% |
1 |
| Vecs Gardenia |
+6.6% |
49 |
| Kayali |
+6.5% |
11 |
| Malin + Goetz |
+5.9% |
7 |
| Fenty Beauty |
+5.7% |
3 |
| L’Occitane en Provence |
+4.9% |
14 |
| Elemis |
+4.7% |
10 |
| Versace |
+4.7% |
3 |
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