Kopari Beauty, known for its coconut-powered skincare and body care, has quietly implemented a round of price increases across its Australian assortment. A closer look at the data from June to September reveals a brand that is repricing not just selectively, but broadly — with strategic moves across categories, subcategories, and even hero products.
Kopari’s adjustments span all five major categories:
The consistency of the uplift — mostly in the 7–9% range — suggests a brand-wide revaluation strategy rather than isolated tweaks. At the same time, the 22% hikes in Haircare and Fragrance show Kopari isn’t afraid to push aggressively on niche or hero products.
A deeper dive reveals where the heaviest adjustments are happening:
These increases cluster around daily-use staples — moisturizers, cleansers, shower oils — suggesting Kopari is seeking incremental revenue uplift in categories with high repurchase frequency.
Several high-profile products stand out: