Between Jul and September, beauty prices in Malaysia saw notable price increases across categories:
- Average price increase across categories was +3.8% in Q3 2025.
- 20 brands adjusted prices, covering 270+ SKUs.
- Haircare and Bath & Body led the upward push, while fragrance and makeup were more restrained.
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Avg. Change and Number of Products Impact:
| Category |
Avg. Change |
Number of Products |
| Haircare |
+7.9% |
18 |
| Bath & Body |
+7.3% |
12 |
| Skincare |
+4.6% |
100 |
| Makeup |
+2.8% |
65 |
| Fragrance |
+2.7% |
89 |
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Category Insights:
- Haircare surged the most, driven by sets (+12.8%), styling (+9.5%), and treatments.
- Bath & Body rose strongly, particularly in moisturizers.
- Skincare posted a broad +4.6% increase, with sets and cleansers notable.
- Fragrance was the most conservative at +2.7%, despite some movement in home fragrances.
- Makeup inflation was muted overall (+2.6%), though select eye/face segments rose faster.
Subcategory Highlights
Top movers at the subcategory level:
- Hair Care Sets: +12.8%
- Styling: +9.5%
- Body Moisturizers: +8.8%
- Skincare Sets: +8.5%
- Eye Makeup: +8.0%
- Hair Treatments: +7.6%