Headline:
- Average price increase across categories was +2.8% in Oct MTD 2025.
- 10 brands adjusted prices, covering 500+ products.
- Sephora Collection (188 products) raised price across the categories.
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Avg. Change and Number of Products Impact:
| Category |
Avg. Change |
Number of Products |
| Skincare |
+3.7% |
37 |
| Tools |
+3.2% |
80 |
| Bath & Body |
+2.9% |
53 |
| Makeup |
+2.9% |
271 |
| Fragrance |
+2.6% |
25 |
| Haircare |
+1.1% |
53 |
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Category Insights:
- Skincare led the October increases (+3.7%), especially masks/treatments and moisturizers, mainly driven by Sephora Collection.
- Tools (+3.2%) also posted notable growth, driven by beauty devices and accessories.
Subcategory Highlights
Top movers at the subcategory level:
- Bags & Organisers: +7.5%
- Skincare Sets: +5.0%
- Body Suncare: +4.5%
- Masks & Treatments: +4.0%
- Makeup Remover: +4.0%
- Moisturizers: +3.8%
- Beauty Devices: +3.5%
- Makeup Accessories: +3.2%
- Hair Tools: +3.0%