Between Jul and September, beauty prices in Singapore saw notable price increases across categories:
- Across Bath & Body, Fragrance, Skincare, Haircare, and Makeup, average price increase was +2.9% in Q3 2025.
- Over 250+ products (SKUs) from 21 ****brands showed upward movement, with haircare and makeup leading the increase.
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Avg. Change and Number of Products Impact:
| Category |
Avg. Change |
Number of Products |
| Haircare |
+3.8% |
7 |
| Makeup |
+3.6% |
81 |
| Fragrance |
+2.8% |
87 |
| Skincare |
+2.4% |
91 |
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Category Insights:
- Haircare and Fragrance stayed steady at +3–4%.
- Skincare maintained moderate growth (+2.4%).
Subcategory Highlights
Top movers at the subcategory level:
- Cleansers & Exfoliators: +4.5%
- Masks & Treatments: +4.5%
- Eye Makeup: +4.3%
- Lip Makeup: +4.1%
- Shampoo & Conditioner / Styling: +4.0%
- Home Fragrance: +3.9%
- Hair Treatments: +3.5%
- Men’s Fragrance: +3.2%
- Face Makeup (non-discounted set): +2.8%
Brand Highlights:
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Top movers at the brand level:
| Category |
Avg. Change |
Number of Products |
| Virtue Labs |
+9.1% |
10 |
| Makeup By Mario |
+8.2% |
6 |
| Dr.Jart+ |
+6.4% |
14 |
| Elemis |
+6.0% |
12 |
| Jo Malone London |
+5.1% |
30 |
| Estée Lauder |
+4.9% |
35 |
| OUAI |
+4.9% |
10 |
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